Tai 'an Fanzhen Woolen Textile Co., Ltd. was founded in 1988. As one of the first group woolen textile enterprises born in the process of China's reform and opening-up, it has always been at the forefront of industry development. The company is the only comprehensive wool textile enterprise in the country that integrates combing spinning and carding spinning of cashmere and wool as well as the manufacturing of wool garments. At the same time, it is the only wool textile company that has retained the zigzag-shaped factory building design since the reform and opening up, and can be called a "living fossil" of wool textile factory construction in China. The company has an integrated production capacity of dyeing, spinning, weaving and finishing. It is not only a professional woolen textile production company, but also an outstanding manufacturer of cashmere and wool handmade coats. The company has gathered more than 20 management and technical personnel with over 30 years of senior experience in the wool field who provide solid professional support for product research and development, technological innovation, etc. We persist the production and operation philosophy of "small batch, variety, high quality, fast delivery" for more than ten years, it is highly compatible with the current operation mode of live-streaming on major platforms such as e-commerce and Douyin. The company adheres to the core concept of "Virtue carries quality, pursuit of excellence" and upholds the enterprise spirit of "strictness and truthfulness, sincerity and goodness". By taking full advantage of the natural properties of cashmere and wool and integrating environmentally friendly and healthy plant fibers, the company has successfully developed thousands of patterns of products. Its main products include woolen cashmere fabrics, cashmere/wool blend and worsted wool fabrics, wool-cotton/wool-linen/wool-silk fabrics, as well as a wide variety of cashmere and wool textiles such as scarves, shawls and blankets. The company covers an area of 45,000 square meters and is equipped with more than 200 sets of dyeing, spinning and finishing equipment. It has an annual production capacity of 1 million meters of woolen fabric, 1 million meters of worsted fabric, 1 million scarves/shawls/blankets, 200 tons of knitted and woven yarns, and 100,000 handmade outerwear. After more than three decades of hard work, the company has become a benchmark in the industry, its product development has reached the world's top level, and many technology-innovative products have played a key role in leading the industry. In terms of development strategy, the company actively explores the deep integration of fashion and technology, focuses on the application of technology, promotes the diversification and functional of fibers, and perfectly combines functional elements such as technology and environmental protection with a sense of fashion. Take advantage of the 6G upgrade wave of technological Internet and Internet of Things to closely connect with the world's fashion trends. The company's "small batch, variety, fast delivery" management system provides better and more efficient services for domestic and foreign clients. Geographically, the company is located at the foot of the famous Mount Tai, on the cultural axis of "one mountain, one water, one sage". It is 60 minutes' drive south of Confucius' hometown, 30 minutes' drive from Tai 'an High-Speed Railway Station, and 60 minutes' drive from Jinan Yaoqiang Airport. The location is exceptionally advantageous and the transportation is extremely convenient. The company has also built a distinctive ecological corporate culture, advocating values of gratitude, respect, loyalty and self-improvement, and encouraging employees to "work happily and live happily". The company operates under the policy of "quality, reputation, service" and adheres to the tenet of "professionalism, concentration, integrity, win-win". All Yishangni people sincerely invite friends at home and abroad to join hands and create a bright future together.